There is no one-size-fits-all rule. Start with where your hair actually needs conditioning, then adjust the amount and placement to suit your texture and routine.
Why mid-lengths and ends are a common starting point
The lengths and ends are older than the hair close to your scalp. They have usually been through more washing, brushing, weather, colour or heat, so they often need more conditioning support.
When root application may feel too heavy
Fine hair or roots that become oily quickly can look flat when a rich conditioner is applied too close to the scalp. In that case, concentrating product lower down can help keep movement while still conditioning the lengths.
What about thick, curly or very dry hair?
Some thicker, curlier or very dry hair may benefit from conditioning closer to the root area, depending on the product and scalp. The key is to watch how the hair responds rather than following a rigid rule.
Danielle’s professional tip
Start with a small amount through the areas that feel driest. Add more only where needed. If your roots collapse but your ends still feel dry, product placement may be the problem rather than the conditioner itself.